Higher Education CRM to Capture, Engage & Enroll More Students


Digitize Admissions, Track Student Lifecycle, Improve Counsellor Efficiency and Enhance your Student Experience with LeadSquared.


Loved by 200,000+ Users Worldwide

Convert Inquiries to Applications, and Applications to Enrollments, in Three Simple Steps.

  • Capture, Manage & Engage Students
    on One Centralized Platform
  • Match Students to the Right Courses
    & Improve Counsellor Efficiency
  • Execute a Paperless Application,
    Screening & Enrollment Process

Integrated Suite of Products to Power Your Entire Student Lifecycle

Lead Management

Capture, Sort, & Engage All Your Student Leads on One System.

Application Automation & Tracking

Self-Serve Forms, Application Portals, Real-Time Tracking & Detailed Reports.

Student Journey Builder

End-to-End Student Journey Automation from Application, Screening, Payment to Enrollment.

Enrollment Marketing

Hyper-Personalize your Marketing Efforts with Marketing Automation.

Counsellor Management

Assign Students to the Right Counsellors & Track Staff Performance.

Reports & Analytics

Measure every piece of your process with real-time reports & analytics.

Create Delightful Student Experiences & Improve Your Team’s Efficiency

Capture, Manage & Engage Students from One Platform

o Capture, sort & enrich student leads automatically.
o Trigger nurturing campaigns & execute timely follow-ups.
o Advanced reporting & publisher platform integrations.

Execute a Paperless Application Process with Student Portal

Build a dedicated admission portal. Allow applicants to upload documents, sign applications, view application status, do virtual campus tours, make payments & more. Track application stages & drop-off points.

Design End-to-End Student Journeys

Create end-to-end student journeys from application, screening, counselling, payment to enrollment. Automatically move students from one stage to another & get detailed reports for each stage.

Boost Your Counselling Team’s Productivity

Route students to the best-fit counsellors according to course, availability or any custom criteria. Set tasks & automate reminders to make sure all counselors stay on schedule.

Integrations: Centralize All Your Processes on LeadSquared

Integrate all your Lead Sources, Engagement Channels (Whatsapp/Calls etc.), Assessment Platforms, Payment Platforms, Student Information Systems & other tools.

Monitor Your Complete Student Lifecycle on One Dashboard

Track every part of your process – Admission rates, source attribution, campaign effectiveness & counsellor performance on real-time, custom dashboards.

Top Features Higher Education Institutions Love

Marketing Automation

Send timely, personalized and relevant communication to students and parents – Via all channels.

Website Tracking

Track website visits, viewing activity & engagement to identify hot leads & trigger a campaign/ follow-up.

Counsellor Assignment

Automatically assign students to the right counsellors based on territory, course, availability, etc.

Custom Reports & Analytics

Configure & customize real-time reports to make data-driven decisions for your enrollment activities.

Lead Scoring

Prioritize the best student leads based on quality, rank, engagement & other custom metrics.

Zoom Integrations

Integrate all your video call tools with LeadSquared. Record & track your counselling calls real-time.

Why do businesses choose LeadSquared over other CRMs?

More Customizable than 99% of All CRMs

We believe in helping you create workflows according to your business needs, not remodelling your process for our CRM. Everything from our forms and processes, workflow builders, to employee dashboards, are designed to be fully customized as per your needs.

Cleaner, Clutter-Free User Experience

Ensure zero distractions in your sales rep’s workday. Use permission templates and smartviews to curate a simple, clean interface which helps reps focus on just the next task and getting it done.

We won’t charge you for features you don’t need

Your CRM experience shouldn’t be a couple of fancy features sitting in a corner. With LeadSquared, only use and pay for the features that matter most and drive your sales efficiency.

Lightning-Fast Implementation, Responsive Support

Every business, big or small, gets a dedicated account manager. Reach out to our team via chat, email or call and get your query resolved in minutes or hours, not in days!

Best Mobile CRM In The Market

Empower your field teams with LeadSquared’s user-friendly mobile CRM. Generate route plans, track movement, manage attendance and auto-assign leads based on location.

The Only CRM With a Sales Performance Management Suite!

Don’t just automate your sales process, help your teams perform better with ACE. Set targets for any metric, gamify performance, motivate sales users, and reward top performers.