The 2025 Higher Education Performance Benchmarks Report
Digital Media, CRM Speed, and the Path to Enrollment
What's inside the report?
- Cost per enrollment by channel, program, and degree level. Learn why the Trades have the lowest CPE ($672-$1,680) of any program category.
- Speed-to-lead impact on conversion. Why only 14% of schools respond within 5 minutes and yet convert 28% more enrollments.
- Seasonal trends for budget optimization. Discover why August posts 12.7% LTE while January drops to 4.7%.
- Platform performance (Google, Meta, TikTok, LinkedIn). Learn how search delivers the highest LTE at 7.75% despite higher CPLs.
- What top performers do differently.