The Power of First Contact in Higher Ed

Learn from leaders in Career School Education
What's inside the book?
  • Discover why over 50% of leads enroll through the first contact and methods to improve first contact rates.
  • Learn best practices for managing 35% of leads that submit their inquiry during off hours, thus ensuring zero lead-leakage.
  • Discover why 58% of schools have an inquiry-to-appointment show rate below 30% and how student experience is the key to improve that number.
Notable contributors to this research paper:


Jeff Gross
​VP of Operations, Salon Spa Academy


Jennifer McDermontt
​VP, Contact Center, Ancora Education


Rustam Irani
​President, RGI Marketing and Consulting


Kathy Belletty
​Host, EdUp Edge Podcast