Enroll Smarter, Not Harder 
The Secret Behind Digitally Transforming the Student Journey
May 2 | 10:00 am PT | 1:00 pm ET
 
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Digitally Transforming the Student Journey

As student populations become more diverse and complex, it can feel daunting to map all necessary student journeys needed to provide students with the benefits they need. But providing personalized touchpoints is essential for institutions to succeed in this season of declining enrollments.

In our upcoming roundtable, experts will share methodologies, tools, and best practices to support institutions of all sizes in providing personalization at scale.

Key Points of Discussion:
  • Examining student journeys and journey mapping
  • Identifying and evaluating conversion touchpoints
  • Achieving faster response times through automation
  • Improving student engagement through personalization
  • Applying technology to support growth and scalability
  • The importance of gaining actionable insights through reporting


Charlie Parker
Vice President of Marketing and Enrollment Management at ESI

Charlie Parker is the Vice President of Marketing and Enrollment Management for ESI, Inc.'s three brands: Aviation Institute of Maintenance, Centura College, and Tidewater Tech and Trades. With extensive experience in turnaround management situations, Charlie has honed his skills in expense management, inquiry acquisition, and production forecasting. He received a B.S. in Political Science with a Pre-Law focus from Weber State University and leverages his time management and organizational skills to act as an efficient production manager.


Gary Thorup
Vice President of Operations at MDT Marketing

Gary Thorup is Vice President of Operations at MDT Marketing, an agency dedicated to solving student journey challenges for colleges nationwide.  With over two decades of marketing experience, he is an expert in marketing strategy, student journey communications, and marketing technology. Since joining MDT Marketing in 2007, he has focused on building innovative solutions that drive enrollment growth for institutions of higher education.


Melissa Soderberg
Chief Operations Officer at Charter College

Melissa Soderberg is a seasoned professional in the proprietary higher education industry with over 20 years of experience. She started as an Admissions Representative and held various positions, including President of a school group. For the past four years, Melissa has played a crucial role in Charter College, first as the VP of Admissions and now as the COO. As COO, Melissa oversees the day-to-day operations of 14 campuses and is also responsible for leading the marketing efforts by collaborating with internal employees and third-party agencies. She has a BA in Communications from Georgia State University and an MBA from Colorado Technical University.

 


Paul Matylonek, M.A., M.S.
Sr. Director of Systems and Analytics at Tricoci University of Beauty Culture

Paul earned a reputation as an influential leader in career education with a strong history of lead management expertise, data analysis, enrollments, training, and developing high performing teams.  Paul is a communicator with strong business acumen; adept at building consensus at all organizational levels to drive strategic, cohesive operations.  He is a proficient project manager at designing, developing, and delivering instructional products, learning experiences and software tools across departments.  At Tricoci University of Beauty Culture, for example, Paul oversaw end-to-end implementation of LeadSquared CRM across admissions, financial aid and operations as the project manager and subject matter expert (SME), while consulting and rebuilding the system for optimal use for each department.


Loren Ellison
Key Accounts & Partnerships Manager at LeadSquared

Loren Ellison works with Key Accounts and Educational Partnerships at LeadSquared. She has a wide breadth of knowledge in Higher Education holding positions in Admissions, Student Success, Reporting and Analytics, and Strategic Planning over the past decade. She acts as a trusted advisor to partners and customers by using her expertise to solve their business problems and achieve their organizational goals.
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