Featuring
Sterling Simpson
VP of Business Development
Samantha Cornmesser
Director of Member Partnerships
Henrique Dutra
Director of Product Marketing
This webinar will explore how AI can boost student recruitment by improving lead generation, follow-ups, and retention strategies, while keeping the human touch at the center of admissions. We will discuss how to balance automation and empathy so institutions can grow their outreach without losing the personal connections that drive enrollment success.
You'll learn:
You'll learn:
AI-Powered Lead Generation: From Data Chaos to Prospect Gold
AI can sift through massive student databases, social media signals, and online behavior patterns to identify high-intent prospects. Predictive algorithms can tell you who is most likely to apply and when they’re most receptive, ensuring marketing dollars aren’t wasted on cold leads.
How redefining 'quality' can unlock better student outcomes
AI CRMs can auto-score leads based on engagement, demographics, and past interactions, ensuring counselors prioritize the right ones. Automated nudges—emails, WhatsApp messages, chatbots—keep prospects warm until a human steps in at the right moment.
Retention Through Personalization: Keep Students Engaged Beyond Admission
AI can monitor student activity, attendance, and academic performance to flag disengagement risks early. Personalized learning recommendations, timely reminders, and tailored support can boost retention and satisfaction throughout the student lifecycle.
The Human Touch: Where AI Shouldn’t Take the Driver’s Seat
Choosing a college is deeply emotional. AI can inform, but it shouldn’t replace the empathy, reassurance, and nuanced guidance a human admissions counselor provides during critical decision moments.